{"id":95,"date":"2026-05-04T08:32:37","date_gmt":"2026-05-04T08:32:37","guid":{"rendered":"https:\/\/designism.com.au\/cathycameranew\/?page_id=95"},"modified":"2026-10-09T03:01:03","modified_gmt":"2026-10-09T03:01:03","slug":"about-cathy-camera","status":"publish","type":"page","link":"https:\/\/designism.com.au\/cathycameranew\/about-cathy-camera\/","title":{"rendered":"About Cathy Camera"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_flex_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_6_24_tablet et_flex_column_24_24_phone\"><\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_18_24 et_flex_column_18_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_0 et_pb_heading et_pb_module et_flex_module\"><div class=\"et_pb_heading_container\"><h1 class=\"et_pb_module_header\">INDUSTRY KNOWLEDGE. COPYWRITING EXPERTISE. FAST TURNAROUND.<\/h1><\/div><\/div>\n\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Someone who speaks your language and knows what it takes to get results.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--default\" href=\"https:\/\/designism.com.au\/cathycameranew\/contact-cathy-camera\/\" target=\"_blank\">Let&#039;s chat about your project<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_2 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Why my construction background matters to you<\/h2>\n<blockquote>\n<p>Construction isn't my niche - it's my background.<\/p>\n<\/blockquote>\n<p><strong>I grew up in this industry.<\/strong> My family has been part of construction for over 50 years \u2014 tradies, builders, and suppliers across multiple generations. I've absorbed the language, the culture, and the challenges since childhood.<\/p>\n<p><strong>I've lived your clients' experience.<\/strong> Four personal home builds taught me how construction clients think, what they worry about, and what actually influences their decisions. I understand the gap between technical capability and what makes clients choose one builder or developer over another.<\/p>\n<p><strong>I understand construction project dynamics.<\/strong> Multiple stakeholders, shifting timelines, regulatory pressures \u2014 these are universal, whether residential, commercial or civil. I recognise the moving parts and complexity that shape your work.<\/p>\n<p><strong>I translate technical expertise into positioning that wins work.<\/strong> My legal research background and years in the industry mean I pick things up fast. Briefings are efficient, not exhausting.<\/p>\n<p><strong>What this means for you:<\/strong> Less time explaining context, more time focusing on what makes your company different. And faster turnaround because I'm not learning your industry from scratch.<\/p>\n<p>Sound like what you need?<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--default\" href=\"https:\/\/designism.com.au\/cathycameranew\/contact-cathy-camera\/\" target=\"_blank\">Let&#039;s chat about your project<\/a><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_video_0 et_pb_video et_pb_module et_flex_module\"><div class=\"et_pb_video_box\"><iframe loading=\"lazy\" title=\"About\" src=\"https:\/\/player.vimeo.com\/video\/1167216152?dnt=1&amp;app_id=122963\" width=\"1080\" height=\"608\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_heading_1 et_pb_heading et_pb_module et_flex_module preset--module--divi-heading--qqjb2p2y1f\"><div class=\"et_pb_heading_container\"><h2 class=\"et_pb_module_header\">Services<\/h2><\/div><\/div>\n\n<div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module preset--group--divi-blurb--divi-font-body--h19rs5u--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/website-design\/\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Computer.svg\" width=\"184\" height=\"184\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Computer.svg 184w\" class=\"wp-image-53\" title=\"Computer\" \/><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/website-design\/\">Website Design<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_flex_module preset--group--divi-blurb--divi-font-body--h19rs5u--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/construction-website-copywriting\/\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Graph.svg\" width=\"184\" height=\"184\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Graph.svg 184w\" class=\"wp-image-52\" title=\"Graph\" \/><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/construction-website-copywriting\/\">SEO Website Copywriting<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_flex_module preset--group--divi-blurb--divi-font-body--h19rs5u--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/construction-capability-statement\/\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Book.svg\" width=\"184\" height=\"184\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Book.svg 184w\" class=\"wp-image-46\" title=\"Book\" \/><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/construction-capability-statement\/\">Capability Statements<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_top et_pb_module et_flex_module preset--group--divi-blurb--divi-font-body--h19rs5u--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/case-study-writer\/\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Search.svg\" width=\"184\" height=\"184\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Search.svg 184w\" class=\"wp-image-49\" title=\"Search\" \/><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/case-study-writer\/\">Case Studies<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_1_5 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_text_align_center et_pb_blurb_position_top et_pb_module et_flex_module preset--group--divi-blurb--divi-font-body--h19rs5u--default\"><div class=\"et_pb_blurb_content et_flex_module\"><div class=\"et_pb_main_blurb_image\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/construction-marketing-strategy\/\"><span class=\"et_pb_image_wrap et_pb_only_image_mode_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Target.svg\" width=\"184\" height=\"184\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/Target.svg 184w\" class=\"wp-image-47\" title=\"Target\" \/><\/span><\/a><\/div><div class=\"et_pb_blurb_container\"><h4 class=\"et_pb_module_header\"><a href=\"https:\/\/designism.com.au\/cathycameranew\/construction-copywriting-services\/construction-marketing-strategy\/\">Marketing Strategy and Consultation<\/a><\/h4><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\"><span style=\"color: #ffffff;\">RUSH SERVICE ALSO AVAILABLE<\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_6 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_11 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><blockquote>\n<p>I didn't choose construction as a niche \u2014 I grew up in it. While most kids were learning about careers from books, I was watching my tradesman dad start a wholesale electrical business from scratch. I was listening to dinner table conversations about stock, timelines, client expectations, and excellent customer service.<\/p>\n<p>&nbsp;<\/p>\n<p>Four home builds later, I'd lived both sides: the technical execution and the client experience. When I combined that background with my legal research and teaching skills, plus formal writing training, I realised I could bridge a gap most copywriters can't.<\/p>\n<\/blockquote>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_2_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_2 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--default\" href=\"https:\/\/designism.com.au\/cathycameranew\/my-story\/\">Learn more about My Story<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_12 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p><strong>What You Experience<\/strong><\/p>\n<p>This background means working with me feels different.<\/p>\n<p>You won't spend hours explaining industry basics or decoding jargon. Briefings are efficient because I already understand project dynamics and client psychology.<\/p>\n<p>The copy sounds authentic because it's written by someone who's genuinely lived in your world. And projects move faster because there's no learning curve about your industry \u2014 just about your specific business.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h4>VALUES<\/h4>\n<h5><span style=\"color: #c45835;\">My values inform all my interactions and guide me through each project with you.<\/span><\/h5>\n<p><span style=\"color: #c45835;\"><strong>Communication \u2013<\/strong> <\/span>I keep you informed without burying you in emails. Clear updates, realistic timelines, and no surprises. I also explain the \"why\" behind my recommendations so you understand the strategic choices we're making together.<\/p>\n<p><span style=\"color: #c45835;\"><strong>Honesty \u2013<\/strong> <\/span>I don't make outlandish promises or guarantee outcomes I can't control. If something's not in my wheelhouse, I'll tell you. If your timeline's unrealistic, I'll say so. If I think your approach won't work, I'll explain why and suggest alternatives.<\/p>\n<p><strong><span style=\"color: #c45835;\">Empathy \u2013<\/span> <\/strong>I understand deadline pressures, stakeholder demands, and the frustration of competitors who market better despite inferior work. I also know that life happens. When unexpected challenges arise, I work with you to keep projects on track.<\/p>\n<p><span style=\"color: #c45835;\"><strong>Reliability \u2013<\/strong><\/span> I understand you're making an investment in your business with budgets and timelines to consider. When I commit to a deadline, I meet it. When I say I'll handle something, you can cross it off your list.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_8 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_14 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>STAYING CURRENT<\/h2>\n<p>I\u2019m a graduate of the Australian Writers\u2019 Centre and trained under Kate Toon, one of Australia\u2019s leading SEO and digital marketing experts. My Arts degree (English Literature), Law degree, and Diploma of Teaching taught me research, clear communication, and how to make complex concepts accessible.<\/p>\n<p>But qualifications gather dust without continuous improvement. I\u2019m an active member of business and writing communities, staying current with digital marketing trends, SEO developments, and construction industry shifts. If there\u2019s a knowledge gap on your specific project, I have a network to draw on.<br \/>\u00a0<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_15 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_12_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>HOW WE'LL WORK TOGETHER<\/h2>\n<p>Want to know exactly what happens from brief to final delivery?<\/p>\n<p><strong>Check out my process <a href=\"https:\/\/designism.com.au\/cathycameranew\/how-i-work\">here<\/a>.<\/strong><\/p>\n<p>The short version:<\/p>\n<p>All you need to do is fill out a brief about your business, join me for a video call, and then check the copy I provide for any changes you'd like.\u00a0\u00a0<\/p>\n<p>Yes, it's that easy.\u00a0<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_16 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_3_wrapper preset--module--divi-button--default_wrapper\"><a class=\"et_pb_button_3 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--default\" href=\"https:\/\/designism.com.au\/cathycameranew\/contact-cathy-camera\/\" target=\"_blank\">Let&#039;s chat about your project<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_10 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_17 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/awards-2024-finalist.jpg\" title=\"awards-2024-finalist\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/awards-2024-finalist.jpg 1080w, https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/awards-2024-finalist-980x980.jpg 980w, https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/awards-2024-finalist-480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-329\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_18 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/07\/podcast-appearances-cathy-camera.gif\" title=\"podcast-appearances-cathy-camera\" width=\"600\" height=\"600\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/07\/podcast-appearances-cathy-camera.gif 600w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw\" class=\"wp-image-760\" \/><\/span><\/div>\n<\/div>\n\n<div class=\"et_pb_column_19 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_flex_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/AWIC-Award-finalist-.jpg\" title=\"AWIC-Award-finalist-\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/AWIC-Award-finalist-.jpg 1080w, https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/AWIC-Award-finalist--980x980.jpg 980w, https:\/\/designism.com.au\/cathycameranew\/wp-content\/uploads\/2026\/05\/AWIC-Award-finalist--480x480.jpg 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1080px, 100vw\" class=\"wp-image-330\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_11 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_20 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3><span style=\"color: #ffffff;\">Ready to work with a copywriter who actually understands construction?<\/span><\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_4_wrapper preset--module--divi-button--9phwhdblgd_wrapper\"><a class=\"et_pb_button_4 et_pb_button et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-button--9phwhdblgd\" href=\"https:\/\/designism.com.au\/cathycameranew\/contact-cathy-camera\/\">Let&#039;s chat about your project<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-95","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Cathy Camera The Construction Copywriter<\/title>\n<meta name=\"description\" content=\"Cathy Camera is a writer and content strategist for the construction industry, focusing on websites, capability statements &amp; case studies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designism.com.au\/cathycameranew\/about-cathy-camera\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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