{"id":1555,"date":"2018-09-08T11:27:56","date_gmt":"2018-09-08T11:27:56","guid":{"rendered":"https:\/\/cathycamera.com.au\/?p=1555"},"modified":"2026-10-09T00:01:46","modified_gmt":"2026-10-09T00:01:46","slug":"4-great-reasons-to-hire-a-copywriter-for-proofreading","status":"publish","type":"post","link":"https:\/\/designism.com.au\/cathycameranew\/4-great-reasons-to-hire-a-copywriter-for-proofreading\/","title":{"rendered":"4 Great reasons to hire a copywriter for proofreading"},"content":{"rendered":"
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Business owners, whether they are running a small plumbing business or a giant construction company, are generally busy. Social media posts are often quickly posted while on the run, and emails and advertisements are signed off on in between other important jobs \u2013 like selling products and providing services to clients.<\/p>\n

The odd spelling or grammar mistake is often forgiven by regular clients \u2013 they already trust you and understand that you\u2019re busy. But what of the new potential client who comes along and sees that spelling or grammatical error?<\/p>\n

Here are the reasons you need someone like a copywriter, with an in depth knowledge of English, to proofread important copy like landing pages on your website.<\/p>\n

Clients will go elsewhere<\/strong>
You might be thinking I\u2019m crazy at this stage. Why would someone care about a word that has been spelled incorrectly? As long as you can provide the product or service that they want, what\u2019s the problem? Well, a\u00a0study\u00a0in the UK found that a single spelling mistake on a business website, could cut sales in half.\u00a0In half.\u00a0I don\u2019t know many businesses that can afford to lose half their sales, so you can see why spelling is so important in business. As was pointed out by the study, 99% of communication for online businesses is done through the written word so it\u2019s important to get spelling and grammar right. Credibility is immediately affected by errors on your website or business copy and consumers want to be able to trust you completely. If you can\u2019t get something simple right, how can they trust you are delivering a great product?<\/p>\n

Consumers are quick<\/strong>
The UK study also found that over half of consumers spend 15 seconds or less on a website \u2013 so first impressions count! We live in a fast paced society. Even a flyer will only be looked at for seconds. That\u2019s all the time you have to grab someone\u2019s attention. Bad design, slow loading web pages and spelling mistakes are all turn offs, and your consumer will have moved on before you even realise that they were there.<\/p>\n

Spell check doesn\u2019t always cut it<\/strong>
Thank goodness for spell check on computers and phones \u2013 it\u2019s a life saver for many people. But for it to work, you have to have a rough idea of how to spell the word to begin with \u2013 and this isn\u2019t always the case. Plus it doesn\u2019t check grammar. Granted, you can run a grammar check via your PC but even that is not always on the money. I often override the \u201cerrors\u201d it picks up because I understand for example, that in advertising copy, not all grammar rules have to be adhered to. I also know that new words are being added to the dictionary each year.<\/p>\n

Fresh eyes<\/strong>
You can be the world\u2019s best proof reader, best speller, a virtual grammar queen\u2026and you will still miss errors. It\u2019s simply because you have been staring at the copy for too long and it\u2019s your\u00a0own\u00a0work \u2013 you know what\u00a0should\u00a0be on the page, so you read it as such. In a way, you could say your eyes lie to you. Even with this website, I thought I had checked everything but when I sent the copy to my husband, he picked up a small spelling error. Of course, I was mortified and quickly fixed it before the website was launched. Having a copywriter read over your writing can be the difference between business success and business failure.<\/p>\n

I know I harp on about this but content is king and first impressions count. Give your business the best chance of success by showing that you are completely professional. If you would like some help with proof reading, just give me a buzz.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4136,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[26],"class_list":["post-1555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-proofreading"],"yoast_head":"\n4 Great reasons to hire a copywriter for proofreading - Cathy Camera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designism.com.au\/cathycameranew\/4-great-reasons-to-hire-a-copywriter-for-proofreading\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Great reasons to hire a copywriter for proofreading - 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