{"id":1572,"date":"2019-09-10T12:00:49","date_gmt":"2019-09-10T12:00:49","guid":{"rendered":"https:\/\/cathycamera.com.au\/?p=1572"},"modified":"2026-10-08T23:57:00","modified_gmt":"2026-10-08T23:57:00","slug":"how-a-blog-can-make-your-business-more-successful","status":"publish","type":"post","link":"https:\/\/designism.com.au\/cathycameranew\/how-a-blog-can-make-your-business-more-successful\/","title":{"rendered":"How a blog can make your business more successful"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>A blog (aka content marketing) is a sure fire way to increase business and here\u2019s how:<\/p>\n<p><strong>Reach New Customers<\/strong><\/p>\n<p>The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already have. When you write a post that answers someone\u2019s question, provides them valuable or interesting information or wows them in some way, they are likely to share it on their social media. Every time a person shares you are receiving\u00a0free\u00a0advertising and reaching more people who could become customers.<\/p>\n<p><strong>Develop Your Brand and Personality<\/strong><\/p>\n<p>In today\u2019s fast paced world of technology, a business\u2019 brand is so much more than a name or a logo. There are literally thousands of business owners fighting to get a customer\u2019s attention. The way to stand out from the crowd is to give yourself a personality. And the best way to do that is to speak directly to potential customers via a regular blog. Through comments and engagement, a relationship is able to be built. Customers get to see that there are real people behind the business they are buying from. It builds rapport and trust.<\/p>\n<p><strong>Higher Internet Search Engine Ranking<\/strong><\/p>\n<p>Blogging is one of the easiest and most affordable ways for a business to improve their search ranking. The complex algorithms that are used to decide who comes up in what order on a search are influenced by things like links to other parts of your site, fresh interesting content and keywords that people are punching into the search bar. Having a regular blog that\u2019s well written is a great way to get noticed.<\/p>\n<p><strong>Gathering Feedback<\/strong><\/p>\n<p>Blogs often illicit a response from readers. The comments and reviews that people leave can assist a business in its growth, by providing insight into what customers are seeing and feeling. It\u2019s an invaluable research tool. Obviously, it can also be a double edged sword with some keyboard warriors ready to argue about anything you write. The recommendation is never to engage in heated public discussion with these people. Remember that your responses are also being read by others \u2013 and this forms part of the personality of your business.<\/p>\n<p><strong>Blogging Stats<\/strong><\/p>\n<p>In January of this year, Jeremy Moser, Senior Content Marketer at Codeless, published a list of current\u00a0blogging stats\u00a0and I\u2019ve selected some (see below) to illustrate the effectiveness of business blogging.<\/p>\n<p>* Marketers who prioritise blogging efforts are 13x more likely to see positive ROI (Return on Investment).<\/p>\n<p>* On average, companies with blogs produce 67% more leads per month than those without.<\/p>\n<p>* 60% of consumers feel engaged\/positive with a brand after reading custom content on their blog.<\/p>\n<p>* 64% of B2B (Business to Business) marketers outsource blog copywriting.<\/p>\n<p>* Over 50% of marketers that curate content say it has increased brand visibility, thought leadership, SEO and web traffic.<\/p>\n<p>* Content marketing costs 62% less than traditional marketing endeavours yet generates 3x the amount of leads.<\/p>\n<p>* 90% of consumers believe that companies producing custom content are interested in building long-term relationships with them.<\/p>\n<p>The problem is that even when businesses know the above, finding the time or inclination to write a weekly or even a monthly blog can be near impossible.\u00a0That\u2019s where a copywriter comes in handy. Many businesses outsource the blog writing to a professional and as you can see from the above statistics, it\u2019s one of the best investments a business owner can make.<\/p>\n<p>If you feel like you\u2019re ready to jump into the world of business blogging or you just want to ask some questions about it, feel free to contact me. There\u2019s nothing I love better than championing businesses through my writing.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4138,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,28],"tags":[33,34,35],"class_list":["post-1572","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-copywriting","tag-blog","tag-blogging","tag-brand-building"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How a blog can make your business more successful - Cathy Camera<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designism.com.au\/cathycameranew\/how-a-blog-can-make-your-business-more-successful\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How a blog can make your business more successful - 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