{"id":1704,"date":"2020-06-10T11:52:02","date_gmt":"2020-06-10T11:52:02","guid":{"rendered":"https:\/\/cathycamera.com.au\/?p=1704"},"modified":"2026-10-28T08:17:43","modified_gmt":"2026-10-28T08:17:43","slug":"instagram-tips-for-tradies","status":"publish","type":"post","link":"https:\/\/designism.com.au\/cathycameranew\/instagram-tips-for-tradies\/","title":{"rendered":"How to grow your Instagram business account: Tips for tradies"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><p>Traditionally, tradies found work through word of mouth and print advertising. But times have changed. These days, even when a potential client hears about your business, they tend to search for you on social media to judge your professionalism and quality of work. The key to finding clients on Instagram is building a relationship with your followers. People are more likely to hire you if they feel like they know you \u2013 and even like you.<\/p>\n<p>So, how do you build a relationship with your followers and grow your Instagram business account? It\u2019s definitely not about getting\u00a0more\u00a0followers, it\u2019s about growing a community of\u00a0quality leads.\u00a0People who can trust you and will remember you should they need your services. Here are some tips to help you on the right path.<\/p>\n<p><strong>Be Consistent<\/strong><br \/>In order to grow your business account on Instagram, you need to be consistent. You can\u2019t post once this week and then again in 3 months or whenever you remember. Ideally, everyone would love to post everyday. But this isn\u2019t always possible with the demands of work. So the recommended amount of posts is\u00a0at least\u00a03 per week. Each post takes time to craft so you\u2019ll want to set aside some time each week to write your posts. You want them to show how much you know and how professional you are. That won\u2019t happen if your posts are written in a hurry or filled with spelling mistakes.<\/p>\n<p><strong>Engage with Followers<\/strong><br \/>This seems obvious but I\u2019m constantly amazed at the number of trade-related accounts I see where people don\u2019t engage with their followers. If someone makes a comment or asks a question on your post, make sure you answer them. Not answering or not acknowledging them (even with something as simple as a like for their comment) can seem very rude. People will think you don\u2019t care and are ignoring them. The people you talk to and engage with are the ones who will remember you when they are looking for your services.<\/p>\n<p><strong>Take Great Photos<\/strong><br \/>Instagram is primarily a visual social network so your photos need to be great in order to capture people\u2019s attention. There are no excuses for bad photos these days. Most tradies have a phone and they\u2019re as good as stand-alone cameras, sometimes better! So no need for professional photographers for your weekly posts. Some professional photos are great to throw in the mix, but they don\u2019t all need to be professional shots. Ensure your photos are clear and not blurry. Try taking photos from different angles to make your feed more interesting. Even try playing with filters to give your photos an edge.<\/p>\n<p><strong>Use Relevant Hashtags<\/strong><br \/>Hashtags are what will help new followers find you on Instagram. Granted that sometimes the changes in algorithm make getting discovered difficult \u2013 but it\u2019s not impossible. People use Instagram in three ways \u2013 they scroll through their feed seeing the posts of people they follow, they tap through their story feed and they search for specific hashtags. My advice is to use at least 11 hashtags on every post. Mix them up and don\u2019t always use the exact same ones for each post because otherwise Instagram might think you\u2019re a bot and disable your account. Use ones that are unique to your business or your trade, use ones that directly relate to your post and use ones that people might be searching for.<\/p>\n<p><strong>Post Interesting Content<\/strong><br \/>This goes without saying but many tradies get a little confused about what this might be. Is a switchboard filled with wires interesting? Are photos of a house being demolished something that people want to see? Is a post about a blocked toilet going to be a turn-off? Only you know that answer. But in order to work it out, I would advise you thinking about your target audience. Who are they? Why are they visiting your page? My own\u00a0Instagram\u00a0is a mix of words and homes because I\u2019m a copywriter who specialises in writing copy for the building and construction industry. So people on my page are either fellow copywriters\/general followers who love words and quotes about life and business. Or they follow because they love looking at homes and decorating ideas. As a general rule for tradies, people love behind the scenes content \u2013 they are curious about how things work. They love before and after photos. And they love handy tips that will help them out with a problem like a blocked drain.<\/p>\n<p><strong>Inject Your Personality<\/strong><br \/>Many tradies I\u2019ve met are reluctant to put themselves in front of the camera. But it\u2019s still something I encourage (beg and plead) with them to do. Whether it\u2019s photos of yourself working or a video giving a quick rundown of a job, it\u2019s sure to make you stand out. By showing potential clients who you are and revealing a little of your personality, you\u2019re building a relationship with them. It\u2019s a sure-fire way to grow your Instagram account and your business. When they have a job that needs doing, they are more likely to call a person they feel they know and trust.<\/p>\n<p><strong>Use Your Bio<\/strong><br \/>Having an Instagram business account means you have a little more space in your bio (that part at the top of your Instagram page). Put it to good use. There are often vital pieces of information missing from this section that could be the difference between someone clicking through to your website or just scrolling on. Make sure you tell people what you do, especially if that is unclear from your name. And as a trade, tell people where you\u2019re located or what areas you service. If you\u2019re in Melbourne and someone needs an emergency plumber in Sydney, you won\u2019t be much use to them. Also make sure you have your contact details available. If people have to dig for information, they just won\u2019t bother.<\/p>\n<p><strong>Embrace All Things Local<\/strong><br \/>As a tradie, you more than likely work in certain local areas. Unless you pop up in a local search, most people in the area won\u2019t know you exist \u2013 unless you make them aware. Make connections with other local businesses through live networking events or through social media. If you always stop at a certain cafe for your morning coffee, take a snap and give them a shoutout on your story. They\u2019ll become aware of you and most likely share the post with their own followers who will then notice you. I\u2019m also a big believer in giving back to the community, so if there\u2019s a local charity that needs some help, get in there and volunteer. Local connections are some of the best for growing your business so embrace all things local.<\/p>\n<p><strong>Have Fun<\/strong><br \/>You need to enjoy Instagram and have fun with it. Once you begin establishing relationships, it will be a more familiar space. And you\u2019ll look forward to posting and looking at what others have posted. Follow the simple tips above and over time you will grow your Instagram business account. It won\u2019t magically happen overnight, but organic growth is worth far more in the long run.<\/p>\n<p>However, if it\u2019s all too overwhelming or you\u2019re just too busy to craft Instagram posts and work out what hashtags to use,\u00a0drop me a\u00a0line\u00a0and I can help out. Wishing you success with your Instagram account and your business \u2013 Follow my\u00a0Instagram\u00a0and let me know you\u2019ve read this post and I\u2019ll follow back.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4130,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[35,38,39,40,41],"class_list":["post-1704","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-brand-building","tag-branding","tag-business-instagram-account","tag-tradespeople","tag-tradies"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instagram Tips for Tradies | How to Grow Your Business<\/title>\n<meta name=\"description\" content=\"Are you a tradie with a small business trying to grow your Instagram account. 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