{"id":2166,"date":"2022-09-02T10:12:09","date_gmt":"2022-09-02T10:12:09","guid":{"rendered":"https:\/\/cathycamera.com.au\/?p=2166"},"modified":"2026-10-01T04:08:06","modified_gmt":"2026-10-01T04:08:06","slug":"niche-copywriting","status":"publish","type":"post","link":"https:\/\/designism.com.au\/cathycameranew\/niche-copywriting\/","title":{"rendered":"Niche Copywriting"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>What is niche copywriting and how can it benefit your business?<\/h2>\n<p>Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy.<\/p>\n<p>For instance, I niche in construction copywriting which means I write for builders, tradespeople, engineers and others in the construction industry.<\/p>\n<p>However, I've also developed a sub-niche in <a href=\"https:\/\/designism.com.au\/cathycameranew\/case-study-writer\/\">case studies<\/a>, <a href=\"https:\/\/designism.com.au\/cathycameranew\/capability-statements-for-the-construction-industry\/\">capability statements<\/a> and <a href=\"https:\/\/designism.com.au\/cathycameranew\/seo-for-the-construction-industry\/\">Search Engine Optimised website copy<\/a>. This doesn't mean I don't write blogs or sales pages or other things (because I do), but I just tend to write more of the former.<\/p>\n<p>Niche copywriters are different to generalists who love to write about a whole range of different topics.<\/p>\n<h2>What kinds of copywriting niches exist?<\/h2>\n<p>There are copywriting niches to suit all sorts of industries and types of copy. Below is a list of some that I've come across. My advice, if you're looking for a specific type of copywriter, is to do a Google search or visit the Clever Copywriting School <a href=\"https:\/\/www.clevercopywritingschool.com\/job-board-submission-page\/\">Job Board<\/a> where you should be able to find someone.<\/p>\n<p>Here are some examples of types of copy people specialise in:<\/p>\n<ul>\n<li>Awards<\/li>\n<li>Blogs<\/li>\n<li>Case studies<\/li>\n<li>Digital Marketing<\/li>\n<li>SEO web copy<\/li>\n<li>Capability statements<\/li>\n<li>Email sequences<\/li>\n<li>Sales pages<\/li>\n<li>Speech Writing<\/li>\n<li>Video scripts<\/li>\n<\/ul>\n<p>And below are some examples of industries that writers might specialise in:<\/p>\n<ul>\n<li>Health<\/li>\n<li>Finance<\/li>\n<li>Sustainability<\/li>\n<li>Equine<\/li>\n<li>Sex<\/li>\n<li>Diversity and Inclusion<\/li>\n<li>Fashion<\/li>\n<li>Music<\/li>\n<li>Real estate<\/li>\n<\/ul>\n<p>I know so many copywriters that the above lists could be endless.<\/p>\n<h2>So, what's the advantage of using a niche copywriter?<\/h2>\n<p>If we compare copywriters to medical professionals, a generalist would be like a General Practitioner who can treat a whole range of issues. A niche copywriter would be a specialist in a particular field like a heart surgeon or an immunologist (again, there could be hundreds of examples).<\/p>\n<p>Do you need a specialist copywriter? Well, it's not a life-and-death situation like the medical example provided, but hiring a specialist copywriter can make life a lot easier for you.<\/p>\n<h3>Niche copywriters understand your industry<\/h3>\n<p>Not only will a niche copywriter understand your industry, but they'll probably <em>like<\/em> it as well. The majority of their writing is focused on your industry so they get to know it quite well. This means they'll understand your target audience too - and their pain points, making it much easier to write for them.<\/p>\n<h3>Niche copywriters also understand the lingo<\/h3>\n<p>Yes, copywriters are wordsmiths and as a product of the job, we know a lot of words. We use words all day every day. But industry-specific jargon is a whole different kettle of fish. Your non-health-writing copywriter might not know the difference between edema and an embolism. And I certainly wouldn't know what a \"blue hen mare\" is in relation to horses, unless I looked it up. But a writer specialising in writing about horse breeds <em>would<\/em> know. I know terms like computational fluid dynamics and what a BAL certificate is because I write for engineers and builders.<\/p>\n<h3>What's the benefit to you?<\/h3>\n<p>Less time briefing the copywriter, and more value for your dollar is the short answer.<\/p>\n<p>Yes, anyone can look terms up - and of course, specialist copywriters don't know everything - but looking terms up takes time. And if a writer already understands your industry lingo, then they'll be able to look up a term and understand it a lot faster than someone who is completely new to the field.<\/p>\n<p>This means less briefing time for you and less research time for the writer. So you get things a lot faster.<\/p>\n<p>&nbsp;<\/p>\n<h2>False assumptions about niche copywriters<\/h2>\n<p>&nbsp;<\/p>\n<h3>We know everything so you don't need to brief us<\/h3>\n<p>False. Just remember, that like a medical specialist, a niche copywriter still needs a full brief from you. You wouldn't let a heart surgeon operate on you without them knowing your history and everything about your case before starting. A niche copywriter is the same. We can't read minds. So we need help to uncover all the relevant info before we write. You'll get a much better outcome, and a quicker outcome, if you're willing to put in some effort briefing your copywriter.<\/p>\n<h3>We produce copy faster so you pay less<\/h3>\n<p>Also false. Copywriters don't generally charge based on time taken to write - or how long a piece of copy is - they charge based on value. I always use the Nike example because it's so obvious. If Nike was charged by the word length for their tagline \"Just do it\", they would have got a bargain - but it wouldn't have reflected the value of that tagline. It's perfect for their brand and is now instantly recognisable (and worth a lot).<\/p>\n<p>And back to the medical example: I wouldn't want a bargain heart surgeon who can complete my surgery in record time. I'd want a person with years of experience who has heaps of knowledge about my vital organ.<\/p>\n<p>When you're hiring a niche copywriter, whether they have an industry specific specialty or a copy specialty, you're paying for their experience and knowledge.<\/p>\n<p>&nbsp;<\/p>\n<h2>Amazing niche copywriters<\/h2>\n<p>I'm fortunate to belong to The Clever Copywriting School Facebook group (a paid membership that I highly recommend for any copywriter). This means I know many, many copywriters and niche copywriters of every variety. So thought I would introduce you to a few who are brilliant, and let them give you their perspective on niche copywriting.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3 style=\"text-align: center;\">Niche: Diversity Equity and Inclusion (DEI)<\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module preset--module--divi-image--&quot;default&quot;\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"\" alt=\"&quot;Lisa-Mangwiro-diversity-equity-inclusion-copywriter&quot;\" title=\"&quot;1536219058682&quot;\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--&quot;default&quot;\"><div class=\"et_pb_text_inner\"><h3 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">\"<span>The heart and soul of why I\u2019ve niched in DEI is that I know what it feels like to be excluded.<\/span>\"\u00a0 <\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">- Lisa Mangwiro<\/span><\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2><\/h2>\n<h2>Lisa Mangwiro<\/h2>\n<p>Lisa<span> niches in Diversity Equity and Inclusion (DEI) and says she kind of \u201cfell into it and was then hit with an ah-ha moment\u201d. For Lisa, her lived experience played a big part in her choice of specialty. She explains, \u201cThe heart and soul of why I\u2019ve niched in DEI is that I know what it feels like to be excluded. For me, it's often because of the colour of my skin.\"<\/span><\/p>\n<div dir=\"auto\">Lisa adds, \"<span>Couple this with the fact that I've worked<\/span> in the area of inclusion in the Not For Profit sector and as a copywriter, and voila, you get a DEI lensed-copywriter.\"<\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><\/div>\n<div dir=\"auto\"><span><\/span><\/div>\n<div dir=\"auto\"><span><\/span><\/div>\n<div dir=\"auto\"><span>For Lisa, \"Being able to support experts cultivate diversity, equity and inclusion is such huge honour\".\u00a0<\/span><\/div>\n<p><strong>What types of copy do you write for your niche?<\/strong><\/p>\n<p><span>Please don't cringe but email copy is my thing. When done well, email is one of the best ways to nurture relationships and show how your services can help them, without demanding they BUY NOW!<\/span><\/p>\n<div><strong>What skills\/personal qualities do you have that suit your niche?<\/strong><span><\/span><\/div>\n<div><\/div>\n<div><span>Tricky!\u00a0 I'd have to say reflection. On what works, what doesn't and how to keep serving the best copy to my busy clients in the most seamless, hassle-free way possible.<\/span><strong><\/strong><\/div>\n<div><span><\/span><\/div>\n<div><span><\/span><\/div>\n<div><span><\/span><\/div>\n<p><strong>Why do you think hiring a niche copywriter is of benefit to clients?<\/strong><span>\u00a0<\/span><\/p>\n<p><span>They're knowledgeable in the field and add tremendous value. They still need to invest time to understand your business but they don't need to start from scratch.\u00a0<\/span><\/p>\n<p><span><strong>Who is your dream client?\u00a0<\/strong><br aria-hidden=\"true\" \/>A DEI coach or consultant who leads with compassion. They are so my people.<br \/><\/span><\/p>\n<p>LI: <a href=\"https:\/\/www.linkedin.com\/in\/lisa-mangwiro-99697ba1\/\">lisa-mangwiro<\/a><span><\/span><\/p>\n<p>Website: <a href=\"https:\/\/lisamangwiro.com.au\/\">lisamangwiro.com.au<\/a><\/p>\n<p><span><\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_3 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_3 et_pb_row et_block_row\">\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Niche: Video and Radio Scripts<\/span><\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module preset--module--divi-image--&quot;default&quot;\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"\" alt=\"&quot;gary-cooper-video-radio-script-writer&quot;\" title=\"&quot;gary\" \/><\/span><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--&quot;default&quot;\"><div class=\"et_pb_text_inner\"><h3 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">\"I have always enjoyed the challenge of getting a message across in 30\/60\/120 seconds.\" <\/span><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"color: #ffffff;\">- Gary Cooper<\/span><\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_4 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_4 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Gary Cooper<\/h2>\n<p>Gary niches in video and radio scripts, and says \"I've always enjoyed the challenge of getting a message across in 30\/60\/120 seconds. It's always a challenge.\"<\/p>\n<p>Historically, Gary has leaned towards writing scripts for the finance sector and specifically, precious metals. But he now says he's \"trying to find different areas to work in.\"<\/p>\n<p><strong>Is there a particular type of video script you enjoy creating?<\/strong><\/p>\n<p>I have <span>just completed a 60 second VSL (video sales letter) for a Japanese cyber security company. This was an animation. I love doing these because you can let your imagination run riot without any impact on the budget.<\/span><\/p>\n<p><strong>What skills\/personal qualities do you have that suit your niche?<\/strong><\/p>\n<p><span>I have a very active imagination and good sales and marketing knowledge. This enables me to write scripts which pull the prospective customer into the sales conversation, and address their needs and concerns in a way written copy would struggle to do alone.<\/span><\/p>\n<p><strong>Why do you think hiring a niche copywriter is of benefit to clients?<\/strong><\/p>\n<p><span>The level of experise and skill in knowing what will work, what an audience will be receptive to and how to structure the arguments\/pain points logically and succinctly is key. Video and radio advertising cost a lot of money to put together - then there is the actual cost of advertising and putting a system in place to catch those inbound enquiries. You need to know the ad will work. It's better to find this out in a script than after the budget has gone.<\/span><\/p>\n<p><span><strong>Who is your dream client?<\/strong><br aria-hidden=\"true\" \/><\/span><\/p>\n<p><span>Someone who is totally committed to, and interested in the project. You have to collaborate with the client to get the best results - so constantly having to cajole and beg for helpful background information and basic facts makes the job less efficient.<\/span><\/p>\n<p>LI: <a href=\"https:\/\/www.linkedin.com\/in\/gary-cooper-634a26141\/\">gary-cooper<\/a><span><\/span><span><\/span><\/p>\n<p><span><\/span><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_5 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_5 et_pb_row et_block_row\">\n<div class=\"et_pb_column_5 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h3 style=\"text-align: center;\"><span style=\"color: #ffffff;\">Niche: Speechwriting<\/span><\/h3>\n<\/div><\/div>\n\n<div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module preset--module--divi-image--&quot;default&quot;\"><span class=\"et_pb_image_wrap\"><img decoding=\"async\" src=\"\" alt=\"&quot;nyree-slatter-speech-writer&quot;\" title=\"&quot;Nyree&quot;\" \/><\/span><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_block_row preset--module--divi-row--&quot;default&quot;\">\n<div class=\"et_pb_column_6 et_pb_column et_pb_column_&quot;4_4&quot; et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough preset--module--divi-column--&quot;default&quot;\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--&quot;default&quot;\"><div class=\"et_pb_text_inner\"><h3 style=\"text-align: left;\"><span style=\"color: #ffffff;\">\"When you hire a niche copywriter, you\u2019re getting someone who is deeply interested and practiced at what you\u2019re after.\" - Nyree Slatter<\/span><\/h3>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_6 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_7 et_pb_row et_block_row\">\n<div class=\"et_pb_column_7 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default preset--module--divi-text--default\"><div class=\"et_pb_text_inner\"><h2>Nyree Slatter<\/h2>\n<p>Nyree has recently moved from being a generalist copywriter to specialising in speechwriting. She's actually been speechwriting for the past 20 years so it made sense to choose it as a niche. Nyree says, \"The universe had been hinting at it for a really long time and while I still enjoy writing other types of copy, speechwriting is my one true love.\"<\/p>\n<p>She goes on to explain, \"My first taste of speechwriting was when I was 14 and at high school. We had to write and deliver a persuasive essay. I bloody loved it. Went home the same day we got the assignment and just wrote. I decided then and there that I wanted to be a speechwriter \u2013 specifically the Prime Minister\u2019s speechwriter (LOL) \u2013 but it took me many, many years before I was able to believe in myself enough to make it happen.\"<\/p>\n<p><strong>What type of speeches do you like to write?\u00a0<\/strong><\/p>\n<p>My favourite kinds of speeches are keynotes and I love writing for leaders or wannabe leaders. That thought leadership space is really interesting to me \u2013 particularly when the topic is broad and you have to find a creative and engaging way to tackle it.<\/p>\n<p>I also really enjoy political speechwriting \u2013 where you have to make a strong and convincing argument and then rebut the other side. It gives me such a buzz to be able to make an alternative argument and then shoot it down in flames.<\/p>\n<p>But I\u2019m equally happy writing a Best Man Speech full of Dad jokes. I\u2019ve done it and it was so fun just to have permission to be silly.<\/p>\n<p><strong>What skills\/personal qualities do you have that suit your niche?<\/strong><\/p>\n<p>Well, I\u2019m opinionated for a start \u2013 some may say argumentative when I believe in something deeply \u2013 so it\u2019s easy for me to feel the fire in my belly of what I\u2019m writing about and make it convincing.<\/p>\n<p>I\u2019m also curious and a good listener which helps when it comes to finding out what someone wants to speak about and how they speak. The idea of speechwriting is to make it sound like the speaker but a little more polished so getting their voice right is essential.<\/p>\n<p>My brain is pretty good at making connections to find creative ways of telling stories and linking topics that may not immediately seem connected.<\/p>\n<p><strong>Why do you think hiring a niche copywriter is of benefit to clients?<\/strong><\/p>\n<p>I say this as someone who was a generalist for 5 years: when you hire a niche copywriter, you\u2019re getting someone who is deeply interested and practiced at what you\u2019re after.<\/p>\n<p>That\u2019s not to say that another copywriter can\u2019t do the job \u2013 they probably can \u2013 but a niche copywriter knows their stuff. They do it all the time, they think about it all the time, they\u2019re more likely to be up on particular trends or advances in that specialist area. They\u2019re probably even more efficient at it because they have done it so much.<\/p>\n<p>I\u2019ve written a lot of random stuff in my time and now it\u2019s nice to be able to focus.<\/p>\n<p><strong>Who is your dream client?<\/strong><\/p>\n<p>The next female Prime Minister of this country \u2013 whoever that is. Call me if you\u2019re reading this.<\/p>\n<p>And I\u2019d definitely love to write for *anyone* who gets to speak at the National Press Club. A 40-minute televised address just makes me swoon.<\/p>\n<p>But ideally, I\u2019d love to be the speechwriter that women come to when they\u2019re about to make their first step out onto the stage. This is their first time speaking at a conference or running a workshop and they need some support. I love the strategy part as much as the speechwriting part so to work with them from idea to strategy to delivery would be a total dream.<\/p>\n<p>IG: <a href=\"https:\/\/www.instagram.com\/nyreeslatter\/\">@nyreeslatter<\/a><\/p>\n<p>LI: <a href=\"https:\/\/www.linkedin.com\/in\/nyree-slatter-darwin\/\">nyree-slatter-darwin<\/a><\/p>\n<p>FB: <a href=\"https:\/\/www.facebook.com\/nyree.slatter\">@nyreeslattercopywriting\u00a0<\/a><\/p>\n<p>Website: <a href=\"https:\/\/nyreeslatter.com.au\/\">nyreeslatter.com.au<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h2>Niche copywriters love their niche!\u00a0<\/h2>\n<p>To be immersed in a particular niche day in and day out, you have to love it - or at least be fond of it. As the copywriters above have demonstrated, they all have a personal tie to their niche. Something that draws them in and drives them to seek excellence in what they produce. That's the kind of person you want writing your copy.<\/p>\n<p>My <a href=\"https:\/\/designism.com.au\/cathycameranew\/about-cathy-camera\/\">love for construction<\/a> came from a lifetime of being surrounded by builders and tradies, as well as the experience of four of my own house builds. Construction sites excite me. And I love writing for people who are great at what they do but don't like writing, or don't have time for it. I enjoy shining a spotlight on those doing amazing things in construction.<\/p>\n<p>&nbsp;<\/p>\n<h4>So next time you need copy written for yourself or your business, consider whether a niche copywriter could be the answer.<\/h4>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4076,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28],"tags":[96,97,98],"class_list":["post-2166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-copywriting","tag-construction-copywriter","tag-niche-copywriter","tag-niche-copywriting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Niche Copywriting - What is it &amp; how can it benefit your business?<\/title>\n<meta name=\"description\" content=\"Niche copywriting involves specialising in a form of copywriting and hiring a niche copywriter can be of immense benefit.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designism.com.au\/cathycameranew\/niche-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Niche Copywriting - What is it &amp; how can it benefit your business?\" \/>\n<meta property=\"og:description\" content=\"Niche copywriting involves specialising in a form of copywriting and hiring a niche copywriter can be of immense benefit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designism.com.au\/cathycameranew\/niche-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"Cathy Camera\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-02T10:12:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-10-01T04:08:06+00:00\" \/>\n<meta name=\"author\" content=\"Cathy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Cathy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/\"},\"author\":{\"name\":\"Cathy\",\"@id\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/#\\\/schema\\\/person\\\/bea3bd3f2c8409ddd6f95b769943d857\"},\"headline\":\"Niche Copywriting\",\"datePublished\":\"2022-09-02T10:12:09+00:00\",\"dateModified\":\"2026-10-01T04:08:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/\"},\"wordCount\":2,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/wp-content\\\/uploads\\\/2026\\\/10\\\/DSC1236-1.gif\",\"keywords\":[\"construction copywriter\",\"niche copywriter\",\"niche copywriting\"],\"articleSection\":[\"copywriting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/\",\"url\":\"https:\\\/\\\/designism.com.au\\\/cathycameranew\\\/niche-copywriting\\\/\",\"name\":\"Niche Copywriting - 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