What Chris Do taught me about marketing your construction business
I recently had the chance to hear Chris Do speak. If you don't know Chris, he's the founder of The Futur, a business education platform best known for helping creatives build sustainable, profitable businesses. But don't let the 'creatives' part put you off. The...
The 5 Love Languages at work (and how to utilise DISC)
(Originally published February 13, 2023) Bear with me here as I talk love languages at work. And no, this isn't about turning your work site into a rom-com set or giving HR a headache. It's about communication. The Five Love Languages was a concept developed by Gary...
The ultimate guide to Google Business Profile optimisation for your construction business
Google Business Profile (GBP) optimisation can help your construction company dominate local search results. This free tool, formerly known as Google My Business, allows builders, contractors, and other construction professionals to manage their online presence across...
Should you ditch your copywriter and use AI instead?
As goals and budgets are examined, the question arises about whether you should ditch your copywriter and use AI instead. Sounds tempting, right? I have seen a few businesses go down this path and when I look at some of their output, I kind of cringe. But to be fair I...
Are 3D printed houses a solution to Australia’s housing crisis?
Australia’s housing crisis has reached critical levels. Since 2019, residential housing prices have risen by 38% while capital city rents have increased by 15%. Construction times have also blown out, with stand alone houses now taking 12.7 months to complete compared...
Beautiful places in South Australia
There are many beautiful places in South Australia and this was my attempt to visit as many as I could in a very short space of time. I started off by Googling luxury resorts in Australia as a birthday gift from my husband (lol - at least I was taking him with me)....
Top 5 Marketing Challenges in the Construction Industry (and how to solve them)
Marketing challenges in the construction industry are probably something you're familiar with. I can almost guarantee that you will relate to one or more of the things in this list. And I say this because I deal with people in the industry every day through my work as...
The Content Byte Summit 2024
Day 1 After attending The Content Byte Summit virtually last year, I knew I had to be there in person in 2024. And Rachel Smith and Lynne Testoni didn't disappoint with their line-up. The Summit at the Maritime Museum in Sydney began with a Welcome to Country, and...
Six Figures While You Sleep – Yes, it’s actually possible
Passive income - is there any such thing and is it possible? Well, there are plenty of people online telling us we can earn big money while we put our feet up by the pool in some exotic location. The vision sounds positively dreamy. But what these self-styled gurus...