How to structure your case study for maximum impact
The structure of a case study can definitely make or break it. While there's no rigid template that you need to follow for a case study, it helps to follow the basics and have one that is well structured. An effective case study includes several key elements: a...
Client interview tips to enhance your case studies
Interviewing a client or someone else involved in your construction project is a powerful way to make your case study stand out. This is often how I obtain what I call "gold nuggets" - those testimonials and client quotes that nail exactly how good you are at what you...
How case studies drive business growth
Case studies drive business growth in the construction industry by making you stand out from the crowd and demonstrating your expertise. Storytelling is the oldest marketing tactic in the book, and it's still relevant today. A great story engages people and...
How to get clients in construction: Lessons from an icon
How to get clients in construction? You probably weren't expecting this twist, but here it is - lessons from the icon that is Marilyn Monroe. For those that have been following me for a while, you'll know I'm a fanatic of the actress. It all started when I was...
Digital Marketing Conference 2023
I didn't think about turning my amazing experience at the Digital Marketing Collective Conference 2023 into a blog post. Yesterday morning after typing out a very long LinkedIn post about it (that exceeded the word limit on the platform) and then losing it...
Websites for Construction Companies
Websites for construction companies need to utilise a variety of SEO (Search Engine Optimisation) elements if they're to attract ideal clients. Having a non-optimised website is great if you merely want it to serve as an online business card that you direct people to....
How to write a customer success story that converts
You'll often hear me say that case studies are one of the most under-utilised tools in the construction industry's toolbox. When written well, they have the potential to win you new clients by demonstrating why you're a leading expert in your field. They are also...
10 ways to use a case study to grow your construction business
Case studies, when utilised correctly, can be a key tool in your marketing arsenal. To truly maximise the value of your efforts in writing a case study or having one written for you, it's essential to share and repurpose your content. Do not publish it on a blog or...
Niche Copywriting
What is niche copywriting and how can it benefit your business? Niche copywriting is when a writer specialises in writing for a specific industry, or specialises in a particular form of copy. For instance, I niche in construction copywriting which means I write for...