How to choose the right white paint
You’re in the process of building your dream home and it’s time to choose your external and internal paint colours. Not a problem. You have your heart set on white. You’ve seen many beautiful homes use white to great effect. Then you see the colour chart – and there...
Is the butler’s pantry a must-have or just pretentious?
Last night saw the all -important kitchen reveals on The Block and the butler’s pantry became a talking point on Twitter. Dee Madigan, Creative Director of Campaign Edge, posted about her loathing of butler’s pantries, asking “why have a kitchen if you don’t want to...
Could you do The Block? To renovate or not?
Every year when a new series of The Block starts, my husband who is in the building trade, turns and says “We should go on The Block!” My response is always a laugh and “no chance!” While I love reality TV (my guilty pleasure), I would never be silly enough to put...
R U OK? MATES in construction
HEADS UP – This post deals with the topic of suicide. If you are experiencing problems or dealing with suicide grief and would like to talk to someone, please reach out to Lifeline or one of the listed organisations. Three years ago today we said goodbye to a friend...
Copywriting vs Copyright
For many copywriters, the difference between copywriting and copyright, is something they are constantly having to explain. I must admit I often say “I’m a writer” rather than a “copywriter” to avoid the confusion, but this isn’t technically correct either. Writing or...
5 Tips for building meaningful relationships with your client
You will find that the most successful businesses and entrepreneurs are those that have built meaningful relationships with others. In many cases, you won’t be the only business providing the service you do or selling the product you do. So the key to success is to...
How a blog can make your business more successful
A blog (aka content marketing) is a sure fire way to increase business and here’s how: Reach New Customers The best part of blogging is that it has the ability to reach hundreds and thousands of potential customers, as well as help you keep the customers you already...
Premutico and the Fork: A lesson in clever research marketing
Depending on the size of your start up, your market research may not involve a great deal of technical data – but some research is essential. Your success is dependent on knowing who your customers are and solving a problem they have. Everyone in your industry is...
3 Reasons a copywriter is essential for your business
I would venture to say that most business owners don’t know what a copywriter is, let alone that they need one. But as most discover, a copywriter is not only needed, but absolutely essential. A copywriter is a wordsmith – a professional writer who writes the words...